It’s a simple fact that photos drive visits to Facebook. Facebook is an advertising company, and you’re only valuable to its clients when you’re on Facebook looking at their adverts. Making Facebook the central place to share your photos with friends is a great way to make sure you come back and see more adverts.
Photos aren’t just about repeat visits, though. The photos you upload, combined with those added by your friends, make you vastly more valuable to Facebook. Valuable enough, in fact, for Facebook to buy rival photo-sharing network Instagram for $1bn. Here are my thoughts on why your photos are worth so much.